Most creative and effective use of AR in a campaign or branded platform, using digitial imagery and interfaces to merge with the real-world environment. This can be through filters, QR codes, lenses and/or other technology.
Best Experiential Campaign/Branded Installation
A branded experience that makes use of technology in an innovative way to enhance impact, engage users and create more fans for the brand. This can be an event/series of events, a pop-up, a PR stunt or an interactive OOH execution.
Best Virtual Reality Experience
Most effective or creative use of VR or 360 degree video to facilitate an interactive experience for users in a game or real-time setting on behalf of a brand or product.
Tech For Good
Demonstrating excellence in using technology in a creative campaign, ideation or delivery for a good cause. You will show how you identified a specific audience need and created a piece of work that answers this brief in a way that pushes boundaries.
For advertising that sets a new bar for interactive campaigns, communication and content. We are looking for case studies that demonstrate the potential of digital and interactive communications to improve the customer experience, influence purchasing decisions and improve the fortunes of businesses.
You will need to explain why you feel the work is innovative.
The BIG IDEA
All entries are included for consideration in this category, with judges able to look at the project more broadly and consider the purity and creativity of the idea overall.